Fine Agrochemicals appoints Adama Deutschland as exclusive distributor

Fine Agrochemicals Ltd, UK Plant Growth Regulator specialist, has appointed Adama Deutschland GmbH as its exclusive distributor for the Fine fruit product range in Germany.

“With the recent approval of kudos (10% prohexadion-ca) for the German market and with the necessity to change our distribution channel for exilis(20g/lit 6, benzyladenine) and novagib (10g/lit gibberellins GA4/7), it was important to find a strong partner who understands these specific fruit PGR segments and who has the capacity to market our products effectively” Julian Ward, Managing Director of Fine, states. “We are confident that Adama will be able to further develop exilis and novagib and will make a successful introduction of kudos in the German market.”

ADAMA Deutschland GmbH, No. 4 crop protection company in Germany, sees the exclusive distribution of the three Fine products as a strategic development for its specialty crops portfolio. Frank Gemmer, Mananging Director of ADAMA Deutschland states that “exilis, novagib and kudos are valuable additions to our offer PGR segment for specialty crops, where we are already present with Brevis (150 g/kg Metamitron). The exclusive distribution of these three products will strengthen our positon as a reliable partner of growers and the trade.”