Cosmetics & Personal Care

Givaudan Fragrances announces strategic partnership with Synthite

Givaudan is excited to announce the formation of a strategic partnership with Synthite for the development of exclusive innovative natural ingredients for its Fragrance business. The two companies will jointly work on research and development of exceptional qualities of floral and spicy natural ingredients such as jasmine, tuberose, ginger, and cardamom. These unique natural ingredients will enrich Givaudan’s palette of ingredients for perfumers to create the winning fragrances of tomorrow.

This new partnership is fully in line with Givaudan’s 2020 strategic goals to expand its offering to consumers’ brands through innovative naturals.

Maurizio Volpi, President of Givaudan’s Fragrance Division said “We are always looking for innovative solutions and Synthite brings to us an impressive expertise in the development of new natural fragrance ingredients. Synthite, headquartered in India, is at the origin of some of the most iconic perfumery ingredients. We will use their existing capabilities to craft locally unique exclusive new floral and spicy qualities that will define the signatures of consumers’ favourite brands. We strongly believe this partnership with Synthite responds to the increasing consumer demand for natural products.”

Established in 1972, Synthite is a global player in the supply of exceptional quality botanical extract ingredients for fragrances but also flavours.

“We are very excited about this partnership,” said Aju Jacob, Director at Synthite. “Givaudan is a global renowned company with a long history of innovation. Our combined expertise will result in producing exceptional ingredients by leveraging the latest crafting techniques using our local crops while contributing to Givaudan’s olfactive vision for naturals in perfumery.”