Food & Flavour
Kraft Heinz and DKSH extend their strategic partnership to include food services in Hong Kong and Macau 27th January 2021
DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, and The Kraft Heinz Company, the fifth-largest food and beverage company in the world, have signed an extension of their existing full-service partnership for retail, to now also include food services in Hong Kong and Macau.
With the objective of reducing operational complexity and closing distribution gaps for Kraft Heinz, the two companies have further cemented their regional relationship by extending their partnership to include food services in the complex HORECA channel of Hong Kong and Macau.
Leveraging DKSH’s expertise, extensive network and food service channel know-how, Kraft Heinz will be able to grow in the competitive Hong Kong and Macau markets, while simplifying their operation.
Joao Leitao, Managing Director, Kraft Heinz APAC, commented: “We believe the broad distribution network and the local expertise of DKSH can enhance Kraft Heinz’s brand presence in food services in Hong Kong and Macau, which are key markets for us. DKSH has been an anchor business partner for us in the region and truly understands our goals in business. With this extended partnership, we will be able to leverage DKSH’s strong capabilities and see extensive growth in the coming months and years.”
Terry Seremetis, Global Head, Business Unit Consumer Goods at DKSH, added: “We consider our relationship with Kraft Heinz to be one of our strongest strategic partnerships across the region. This extension of trust showcases the strength and capability of our local Food Services professionals who are committed to providing the best-in-class knowledge and expertise to a leading company like Kraft Heinz. Our mission is to take Kraft Heinz to new heights and deliver growth and excellent execution for the brands they have entrusted us with.”