Roha has launched its Natracol Vibra Yellow product, a water dispersible liquid which imparts a yellow to orange shade to a multitude of food products including candies, gummies and dairy products.

With the growing global demand for natural ingredients, including natural food colours, comes the challenge of maintaining consistency in shades. Roha’s Natracol Vibra Yellow tackles this challenge by providing consistent shades across food categories. With a beta-carotene concentration of 1 percent, Natracol Vibra Yellow is available primarily in an easy-to-use liquid form.

“Natracol Vibra Yellow is Roha’s latest product in our range of innovations for the F&B industries. As one of the leading ingredients manufacturer, we endeavor to provide innovative solutions to meet the demands of the industry. The heartening response to this breakthrough product has fuelled our desire to create similar products,” says Brijesh Tibrewala, Jt. MD of Roha Dyechem.